Fact Sheet

Vermont Life Magazine

Mission:Vermont Life’s mission is to create an engaging online presence and publish a premier-quality magazine filled with the best writing, illustration, art and photography Vermont has to offer.  Every issue of Vermont Life magazine celebrates the unique heritage, countryside, traditions and people of Vermont, and explores issues of contemporary interest to Vermonters and visitors of the state.

History: Vermont Life has been the state’s premier magazine since its founding in 1946. It has been completely self-financing since 1969. No tax dollars are used to support Vermont Life.

Circulation: 52,097 total; 46,357 subscribers and approximately 5,740 newsstand, plus additional special distribution copies. In fact, issue-for-issue, Vermont Life is the second-highest newsstand-selling magazine in the state, second only to TV Guide. The magazine has subscribers in 50 states and 66 foreign countries. Approximately 70% reside outside Vermont, mostly in the Northeast, Florida and the Southwest.

Readership:* 171,920 affluent, well-educated readers (primary circulation plus 2.3 pass-along readers per copy).

  • Average household income is $108,000
  • 84% have attended college
  • Vermont Life readers make 1,832,000 travel recommendations to places and businesses in Vermont per year. Nine out of 10 readers say the magazine is helpful in making their travel plans.
  • Nearly 89% of readers regard Vermont Life as the best source of travel information about the Green Mountain State.

Economic Impact:* Vermont Life’s out-of-state readers (70%) travel to Vermont an average of 3.3 times per year and stay in Vermont for more than 19 nights. In-state readers (30%) travel in Vermont and stay away from home on average over 11 nights per year. The result? Vermont Life readers spend over $132 million on travel in Vermont each year.

We invite you to learn more about Vermont Life, Vermont’s own magazine. See how, for 60 years, it has helped to shape the brand of Vermont in words and pictures and has won over 95 national magazine awards in the process. Vermont Life magazine is the magazine of choice for both Vermonters at home and Vermonters-at-heart.


Advertising Sales: Harvest Limited LLC, (802) 496-6789 ext. 1

General Offices: Vermont Life Magazine, One National Life Drive, 6th Floor, Montpelier, VT 05620

Phone: (802) 828-3241

Fax: (802) 828-3366

www.VermontLife.com and www.VermontLifeCatalog.com

* Reader survey conducted by Research USA Inc.